So you're searching for a marketing innovator with big time digital experience....
Macy's Annual Flower Show
Looking to gain exposure for two of the brands I was responsible for while at Readers Digest Association I searched for retailers who had similar demographics. Through research I found that Macy's, the largest department store chain in the country, had attractive demographics. Read how a partnership was crafted utilizing Macy's Annual Flower Show. Click on the logo for the full story.
What have you been doing since?
I get that question asked a lot when I've been interviewed by a recruiter, talent manager, or hiring manager. After my position was eliminated at Readers Digest Association in 2011, I started a small business developing digital marketing plans for small business on tight budgets. Click on the image to learn more.
Launching a new brand
freshHOME magazine was positioned for today’s new design-it-yourself audience. The targeted demographics were women with an average age of 39, a younger demographic than other Reader Digest Association brands. As part of the launch team, my responsibility was to find partners who shared the same synergies to generate brand awarness and subscription revenue. Click on the cover image to see how one partnership unfolded.
Increasing the digital footprint for a local retailer
They had an outdated website which confused visitors, because of its navigation, and a Facebook page that had been ignored for months. Read how I utilzed SEO, developed a user-friendly site and Facebook page. Click on the image to learn more.
Positioning a video to go viral
When I first saw a friend of mine's flying radio controlled Starship Enterprise I saw an excellent opportunity for make a video go viral. Click on the image for the full story. Click here to see the video.
Content marketing partnership with Virgin HealthMiles
Virgin HealthMiles is one of the leading providers of employee-based programs which motivates and rewards employees. Together, we developed a partnership where editorial would provide Taste of Home Healthy Cooking content in exchange for opportunities in their digital assets to generate subscription revenue. Click on the image to see more.
A partnership out of this world
With decreasing participation in astronomy, it was time to be proactive so I partnered Astronomy magazine with national outdoor specialty retailer REI to reverse that trend. Click on the image to see how we made participants happy campers.
Run, bike, skate, buy
See how an event realized an increase in sales, awarness, and became a profit center. Click on the image will show you how that was accomplished.